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020 8924 7744
- Full HD 3D TV for the whole family:
- Full HD Picture with Crisp Detail - Enjoy 2D and 3D pictures in high definition with Full HD 1080 technology
- Superior 3D Picture - Enjoy lifelike 3D action in Full HD quality. 3D from Sony delivers the clearest, brightest 3D pictures from a wide viewing angle
- Edge LED for High Picture Contrast - Benefit from enhanced colour intensity, high contrast and improved energy efficiency, all within a slim screen design
- Motionflow XR 200 - See action sequences at the equivalent of 200 frames per second and enjoy a clearer picture with less judder and blur
- Natural Colours and Clear, Detailed Pictures - See crisp detail with no degradation or noise, even for Standard Definition pictures, with the X-Reality picture engine
- Ready for Wireless Connection to the Internet - Wireless LAN-Ready so you can add a UWA-BR100 USB Wi-Fi® adaptor from Sony and connect to your Internet router without cables
- Enjoy the Best of the Web on the Big Screen - Connect your TV to the web and stream full-screen Internet videos or keep up-to-date on social networks
- Ready for Video and Voice Calls with Skype™ - Add a voice control camera and microphone and make free Skype™ calls to friends and family from the comfort of your sofa
- Browse the Internet on your TV Screen - Visit your favourite websites and search the Internet using an Opera web browser (display of embedded video not supported)
- Control your TV using Free Mobile Phone Apps - Use a smartphone as a TV remote control or second display screen for online video with Media Remote (firmware upgrade needed)
- Find Details about a TV Soundtrack - Like a song on the TV programme you’re watching - Press TRACK ID on the remote control and automatically get the full song details
- Get Full Details about a Movie you’re Watching - By using Video Search, find out detailed information about the cast and crew of movies and TV shows you’re watching
- Connect Directly to other Wi-Fi® Devices - With a firmware update your TV can connect directly to other Wi-Fi® Direct devices without cables, routers or complicated settings
- Save Energy and Money with Presence Sensor - Let your TV turn off the picture automatically if you leave the room (or switch to standby if you don’t return at all)
- Automatically Set Screen Brightness to Save Energy - Turn on Light Sensor to adjust screen brightness to suit room light levels for optimum picture quality and power consumption
- Share Entertainment from Around the Home with DLNA - Stream movies, music and photos to your TV from DLNA compatible devices, such as a laptop, mobile phone or music player
- Record TV Shows to an External Hard Drive - Save the TV programmes you watch to a Hard Disk Drive via USB and watch them back when it suits you (may require firmware upgrade)
- 3D Sound with a 5 Channel Audio Effect - Get a digital 3D surround sound effect from your TV speakers with S-Force 3D Front Surround
- Show Panoramic and 3D Photos at their Best - Connect a compatible digital camera via USB or HDMI® and show 3D and panoramic photos in full high resolution on the big screen
- Built-in Access to Freeview HD - Access digital HD channels with a built-in Freeview HD TV tuner (DVB-T2): no need for a set-top box or extra cables
- Also known as KDL37EX723 , 37EX723 , KDL-37EX723-BU , kdl37
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Price Beat Promise
We will try to beat any deal prior to purchase.
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020 8924 7744
At RGB Direct, we continually monitor our prices to keep ahead of our competitors. This takes time due to prices changing constantly and it is therefore impractical for us to always offer the best prices.
However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, we will endeavour to match or beat their price prior to purchase. This excludes any grey imports and online only retailers. Unfortunately we're unable to offer price matching for products purchased on finance or if you've used a discount code.
Delivery and Installation
RGB offers a range of fast and efficient Delivery options within the UK depending on the product you're buying. We provide a friendly, reliable and personal service to almost every postcode, every day.
We will only deliver goods to the CARDHOLDERS NAME AND ADDRESS for Security purpose. Delivery prices quoted are for UK mainland delivery only excluding the Scottish Highlands. This is calculated on our Website once your postcode has been entered in the Basket Page.
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Free Pick a day Delivery
- You can specify which day you would like to receive delivery
- (In Stock item only,excluding Saturdays,Sundays and Bank Holidays)Some Selected Post Code Chargeable
- We deliver to most postal areas in the UK, but geographical locations and carrier availablity can restrict our service
- Read delivery terms and conditions
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Installation service
- RGB offer an installation service on most of the products we sell. We have qualified and fully trained engineers & technical team to connect your new entertainment system or appliance. Whether a bespoke custom install is required or installing a flat screen on the wall, we do it all.
- Call us for more information about our installation service.
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