• RGB Direct
  • 31 The Broadway, Woodford, IG8 0HQ
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  • RGB Direct
  • 543-549 High Road , Ilford, Essex IG1 1TZ
RGB Direct

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RGB Direct


A Global Brand

February 14th 1920 - They say that the way to a person's heart is through their stomach, so perhaps that's why Stoves was formed on Valentine’s Day. Originally a manufacturer of sheet metal and gas heaters, the owners recognised that a revolution was happening in British kitchens and a growing interest in the art of cookery. Stoves relocated from Warrington to its current manufacturing facility in Rainhill Prescot in 1925. A former World War I munitions site, the new larger premises allowed Stoves to apply its manufacturing expertise and access to quality materials to cookers. 1937 - Stoves had developed an extensive range of cookers and was exhibiting at the British Industries Fair on a site that would eventually become home to the National Exhibition Centre (NEC). Products at this time included the "Bakerloo", "New home", "Reliable" and "Kitchenette" models. As rationing continued into the early fifties, the 'New home' model remained popular with economical homemakers and Stoves continued to attend exhibitions throughout the UK. Stoves launched a collection of products which included several innovative firsts, such as a hotplate ignition button and the first self-cleaning oven lining. One of the most popular products was the New Home Cabaret. The New home continued to rise in popularity and took pride of place in kitchens up and down the UK. Stoves became part of a newly formed company - New home-Veritas – and then subsequently Valour, which was looking to diversify from heating appliances. By the end of the 90's the brand had the most comprehensive range of cookers on the market and Innovations continued to emerge with introduction of the unique, high spec Rotostar collection - the world’s first and only range of fanned gas product of built-in gas ovens. The only built-in oven of its type on the market, Stoves Rotostar technology won much acclaim when it was launched. 2018 sees Stoves leading the way in Deluxe Range Cooker innovation once again, introducing the first Deluxe Range Cooker with Bluetooth® connectivity; elevated Panglide™ pan supports, Pro-Trac™ double extension telescopic sliders, advanced touch-slide induction precision control knobs and the Quad Oven Proflex™ Cavity Splitter, which transforms the 900mm three oven Deluxe Range Cooker into four ovens.



On February 14th 1920, Stoves & Co. was formed and it set out to completely change the face of cooking. And, for over the best part of a century, that's exactly what we've done! Our dedication to building high quality, innovative and industry-leading products has inspired over 4 generations of home cooks and professional chefs, alike. And, although our products have changed over the years, our dedication, quality and desire to not just push boundaries but break through them, has remained as strong. Today, Stoves is one of the UK's largest and best-loved cooking brands, providing stunning cookers and appliances to the nation for 90 years.


Stoves is part of the only major kitchen appliance company still committed to manufacturing range cookers, built in ovens and hobs and freestanding cookers in the UK. We know exactly what the British cook expects from our appliances and tailor our products accordingly. When it comes to style we really do go all out, whether it's the sleek aesthetic of our new built-in collection or the impressive presence of our range cookers, jaws literally drop open in awe of our stunning designs. But we understand that looks aren't everything. That's why all of our products are built using the finest raw materials and are hand crafted by small, dedicated teams who take pride in the attention to detail they invest in every single product. So whatever style, fuel preference or size of appliance you're looking for, you can be sure we have one that makes a statement about you. As part of our ongoing commitment to the Stoves customer, in addition to a one year labour warranty, all products come with a five year parts guarantee. There aren't many manufacturers with the same confidence as we have in our products.


We take customer care to another level; our commitment to you goes way beyond a great range of products. We're with you every step of the way while making your purchase and beyond. Our first class customer service has seen Stoves win the much coveted Total Excellence Quality Customer Care awards 3 years running. What's more our 120-strong call centre is based right here in the UK along with a team of 190 skilled engineers. So if you have any questions whatsoever about Stoves we're always here to help


We've been making a statement about cooking for the past 90 years and the Stoves brand has become a symbol of superiority in the kitchen. But we understand that there's no time to rest on our laurels. Every day we are inspired to continue to develop new and innovative products for our customers, to push the boundaries of cooking appliance technology, and to set the bar for British manufacturing standards.