Brand promise: Immer Besser
There are many good reasons for choosing Miele. Since the company was founded in 1899, Miele has remained true to its "Immer Besser" brand promise. This means that we will do all that we can to be forever better than our competitors and forever better than we already are. For our customers this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime!
Miele. Built to last. Winner of Which? Large Home Appliance Brand 2019.
Miele appliances, whether they are used for laundry care, vacuuming or in the kitchen, are subjected to the strictest stress and endurance tests before they are launched on the market. Miele has won many tests carried out by the Stiftung Warentest, a German consumer watchdog organisation, proving why it is the number-one choice.
Our design represents innovation, value and timeless elegance. It shapes the relationship between the person and the product, meets expectations, facilitates handling and creates trust. Numerous awards for outstanding product design attest to the fact that Miele succeeds in this particularly well.
Protecting people and the environment and doing business responsibly, for generations to come. That's what sustainability means to us. More specifically, we want to ensure energy efficiency and resource conservation with our products and production processes, and also to take responsibility for our employees and company. Miele holds the German Sustainability Award, is a member of the UN Global Compact sustainability initiative and is a signatory of the "Diversity Charter".
