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- LG OLED
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- LG 77 Inch OLED
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- LG OLED77Z39LA
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- α9 AI Processor 8K Gen6 - Enter the world of α-realism. A portal to new universes and the sensation of feeling like you are really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 8K Gen6.
- AI Super Upscaling - The AI processing system uses AI Noise Reduction and AI Super Resolution to classify images and remove noise based on their category. Then, deep learning algorithms enhance faces and objects to make them look more defined, expressive, and multi-dimensional without appearing artificial.
- OLED Dynamic Tone Mapping Pro - OLED Dynamic Tone Mapping Pro refines imagery through an enhancement process that emphasizes contrast in low-gradation areas, brightens mid-tone areas, and adds expressive detail to high-gradation areas.
- HDR Expression Enhancer - HDR Expression Enhancer applies individual tone mapping curves to the objects your eyes are naturally drawn to, making them stand out sharply and expressively.
- AI Sound Pro - AI Sound Pro virtually mixes the sound to create the effect of 9.1.2 surround speakers, remastered for clarity and balance control.
- Brightness Booster Max - LG OLED iconic self-lit pixels shine brighter2 than before with the Light Boosting Algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor 8K Gen6.
- Sleek OLED Design - LG OLED Z3 clean design adds understated style to your space for an aesthetic that goes beyond the usual luxury. Your home feels like an art exhibition with the 77-inch Gallery Design, while the 88-inch model with a Floor Stand sits proud like a piece of furniture.
- SELF-LIT OLED - Pixels reaches their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.
- Infinite Contrast - With deep dark blacks that can only be achieved by self-lit pixels, bold contrast reveals details your eyes usually miss with crisp, defined visuals.
- 100% Colour Fidelity & 100% Colour Volume - With 100% colour fidelity and volume, Colour are displayed exactly like the original, with rich tones in both bright and dark environments.
- webOS 23 new Home - From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.
- My Profile - Get tailored movie recommendations, an overview of your team next games, and your own notifications, all from one place dedicated to you.
- QUICK CARD - Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.
- AI Picture Wizard - Pick your favorite images, and AI Picture Wizard analyzes 85M cases from 27 categories to set your ideal sharpness, contrast, and chroma.
- Dolby Vision - Scenes come to life with Dolby Vision ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.
- Filmmaker Mode - Picture processing can remove a movie intended charm. Filmmaker Mode preserves the director cut for a more authentic way to enjoy films.
- Ultimate Gaming - Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that cannot be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.
- Game Dashboard & Optimizer - Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There is no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.
- Cloud Gaming - Access GeForce NOW directly from your TV and discover a library with a colossal number of games to choose from.
- Sustainability - From green product design to reduced packaging, energy-efficient use, and a waste recovery system, LG OLED considers the planet from production to disposal.
- Also known as OLED77Z39LA_AEK
Make | LG |
Colour | Black |
Screen Size Inches | 77 |
Display Type | OLED |
Screen Resolution | 7680 x 4320 |
Image Processing | a9 AI Processor 8K Gen6 |
HDR Format | HDR, HDR10, HLG, Dolby Vision |
Sound Processing | AI Sound Pro / Dolby Atmos |
Surround Type | Bluetooth Surround Ready |
Operating System | webOS 23 |
Energy Rating | G |
Power Consumption | 0.5 W |
Refresh Rate | 100 Hz |
Smart TV | Yes |
TV Definition | 8K OLED |
HDMI Ports | 4 |
USB Ports | 3 |
Wi-Fi | Yes |
Ethernet | Yes |
Bluetooth | Yes |
Weight With Stand (Kg) | 44.7 Kg |
Weight Without Stand (kg) | 43.9 Kg |
Dimensions With Stand | 1044 x 1717 x 323 mm |
Dimensions With Stand | 984 x 1717 x 33.3 mm |
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At RGB Direct, we continually monitor our prices to keep ahead of our competitors. This takes time due to prices changing constantly and it is therefore impractical for us to always offer the best prices.
However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, we will endeavour to match or beat their price prior to purchase. This excludes any grey imports and online only retailers. Unfortunately we're unable to offer price matching for products purchased on finance or if you've used a discount code.
Delivery and Installation
RGB offers a range of fast and efficient Delivery options within the UK depending on the product you're buying. We provide a friendly, reliable and personal service to almost every postcode, every day.
We will only deliver goods to the CARDHOLDERS NAME AND ADDRESS for Security purpose. Delivery prices quoted are for UK mainland delivery only excluding the Scottish Highlands. This is calculated on our Website once your postcode has been entered in the Basket Page.
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Installation service
- RGB offer an installation service on most of the products we sell. We have qualified and fully trained engineers & technical team to connect your new entertainment system or appliance. Whether a bespoke custom install is required or installing a flat screen on the wall, we do it all.
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