A Global Brand
Samsung is committed to complying with local laws and regulations as well as applying a strict global code of conduct to all employees. It believes that ethical management is not only a tool for responding to the rapid changes in the global business environment, but also a vehicle for building trust with its various stakeholders including customers, shareholders, employees, business partners and local communities. With an aim to become one of the most ethical companies in the world, Samsung continues to train its employees and operate monitoring systems, while practicing fair and transparent corporate management. Samsung follows a simple business philosophy: to devote its talent and technology to creating superior products and services that contribute to a better global society. To achieve this, Samsung sets a high value on its people and technologies. Samsung believes that living by strong values is the key to good business. That’s why these core values, along with a rigorous code of conduct, are at the heart of every decision the company makes. In an expression of its commitment to corporate social responsibility as a world leading company, Samsung Electronics announced the “Five Samsung Business Principles” in 2005. The principles serve as the foundation for its global code of conduct in compliance with legal and ethical standards and the fulfilment of its corporate social responsibilities. Samsung Electronics constantly reinvents the future. We explore the unknown to discover technologies to help people all over the world lead happier, healthier lives. We create a culture of infinite possibilities. The deep trust and loyalty of our customers drives us to continually grow and lead innovation. We are expanding our highly differentiated mobile devices, as well as working hard to develop next-generation innovation. All researchers and developers throughout the world are working to discover the next life-changing technologies to create new values and make a better world. Our mission is to help people do the impossible. We take inspiration from what people want to accomplish in their lives and work to create products that empower in new ways. This is what drives our innovation forward. Find your opportunity to do what can't be done at Samsung.
Why QLED TV?
Witness the next innovation in TV and see colour in a new light with our QLED TVs. Ground-breaking Quantum dot technology delivers Certified Ultra HD Premium picture quality and a world's first 100% Colour Volume*, displaying jaw-dropping colour that's unbelievably true-to-life, flawlessly realistic, has the highest luminance levels and exceptionally real blacks. Discover an elegant, minimalist design for your living space and take control of your compatible devices with a single powerful Smart remote.Shop now
The picture quality of QLED TV turns light into perfect colour with Quantum dot technology and displays perfect viewing from every angle. Experience 100% Colour Volume*.Shop now
Experience gorgeous minimalistic style from every angle with a stunning full metal back and a practically bezel-less design that pushes your picture to the limit. Every inch has been thoughtfully crafted from premium metals.Shop now
Easily browse content and control your TV from your mobile. Effortlessly connect your compatible mobile device with your TV to stream the latest viral sensation. You can even search for your favourite content without disturbing what you're watching.Shop now
Quantum dot Explained
See the benefits for yourself.Watch now
Discover more colour in over 1 billion shades and exceptional HDR.Shop now