2. /
  3. TV&Entertainment
  4. /
  5. Television
  6. /
  7. LED TV
  8. /
  9. SONY LED TV
  10. /
  11. SONY 55 Inch LED TV
  12. /
  13. SONY XR55X90KU
Energy Rating G

SONY XR55X90KU 55 Inch 4K Ultra HD HDR Google TV

RGB Direct

Discontinued

Cinematic contrast with accurate deep blacks and bright highlights. Sony BRAVIA® TVs featuring Full Array LED technology – such as the new 4K HDR Full Array LED ...

£999.00

Available Offers

RGB Direct FREE 5 year Warranty via Customer Registration

Warranty Info

1 Year Manufacturer Warranty Inc.

SONY XR55X90KU 55 Inch 4K Ultra HD HDR Google TV

£999.00

  • 4K Full Array LED - Whatever you are watching, you will see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR. Our Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You will enjoy pictures enhanced with real life depth and contrast.
  • Cognitive Processor XR - Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross analysed and cleaned, especially around the focal point, to give real life depth, extraordinary contrast and beautifully vivid colours.
  • XR Triluminos Pro - Powered by Cognitive Processor XR, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.
  • XR HDR Remaster - With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.
  • XR Contrast Booster – By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.
  • XR 4K Upscaling - With XR 4K Upscaling, you will enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
  • 4K XR Smoothing - XR Smoothing creates smooth, natural 4K pictures as you watch, without the banding that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.
  • XR Motion Clarity - Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity analyses motion across several frames to ensure action stays smooth, bright and clear.
  • Acoustic Multi-Audio - Our Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what is on screen. With X-Balanced speakers, you will hear clear, high quality sound.
  • Auto Genre Picture Mode - BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5 consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.
  • Acoustic Center Sync - When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.
  • D Surround Upscaling - With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.
  • Voice Zoom 2 - Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
  • Ambient Optimization - Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.
  • Bluetooth connectivity - Connect Bluetooth compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.
  • Google TV - Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
  • Works with Alexa - Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.
  • Works with Apple AirPlay / Apple HomeKit - With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
  • 3-way multi-position stand - A 3-way multi-position stand gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
  • BRAVIA CORE - A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE calibrated mode, you can watch in the picture settings that the filmmakers intended for their film at home.
Make SONY
Description 55 Inch 4K Ultra HD HDR Google TV
Colour BLACK
Screen Size (Inches) 55
Display Type LED
Screen Resolution 3840 x 2160
HDR Format_ Dolby Vision, HDR10, HLG
Operating System Google TV
Energy Rating G
Power Consumption 0.5W
Refresh Rate 120 Hz
Smart TV Yes
TV Definition 4K
HDMI Ports 4
USB Ports 2
Ethernet Yes
Headphone Jack No
Bluetooth Yes
Weight With Stand (Kg) 18.5 Kg
Weight Without Stand (kg) 17.4 Kg
Dimensions with Stand (H x W x D) 740 x 1233 x 331 mm
Dimensions without Stand (H x W x D) 711 x 1233 x 72 mm

Please login to write a review

Not yet Reviewed. Be the first to Write a review